“The shiny red color of the soles has no function other than to identify to the public that they are mine. I selected the color because it is engaging, flirtatious, memorable, and the color of passion.”
Picth proposal for the redesign of Louboutin's ecommerce webite. The idea was to create a classic luxury identity, with a touch of "red" exuberance and a more editorial approach, "magazine-like". We also tried to include rich media as much as possible, as part of an immersive experience.
AGENCY:
MY ROLE:
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